This story was republished with permission from AdAge and written by Erica Wheless.
The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to connect with a wider audience of sweet snackers including fans of 4/20, marijuana’s unofficial holiday.
The effort,…
Please login to read all 527 words.
